10 Business Truths 

In virtually every industry sector, there are 10 Business Truths That Matter. Those goal-minded business professionals who utilize these truths can position their business for a more successful return on the investment of time and money. 

1. Plan, develop, and execute a realistic, prudent business plan; then, constantly monitor it.
   
2. Examine, evaluate, and ensure that you have the right people in the right job and the right number of people at work in your business.
3. Know your market and where the potential exists.
4. Know your competition: what they are doing in the market; what strengths they are leveraging; and, where they are vulnerable.
5. Effectively manage your advertising and marketing activities to maximize results.
6. Tell and demonstrate your value story: build your personal brand in the marketplace. 
7. Broaden your sales and leadership skills, the skills of your team; and, your product and service knowledge.
8. Build your business retention results by growing your client knowledge level.
9. Develop great work/life balance.
10. Always maintain a positive attitude. 

In my next email, I’ll include full details about each of these 10 Truths.