What is that you find impossible to do today but if you could find a way to do it, would positively impact and greatly improve how you do business? This is perhaps not a new question to many business professionals; but, it is a thought producer that allows you as a business principal to really “dig in” on business potential.
Each new year brings about opportunities to improve on the prior year or to dramatically change business operations. Most likely you have a business plan which is intended to guide your efforts; and, hopefully you have executed that plan. You must remember that opportunities do not come to those who wait but are secured by those who attack. The question then becomes, “What and where are you attacking?
Here are some questions to consider, as you launch your new business cycle, so that you might be motivated to more effectively take critical action:
1) What are you delivering to current customers/clients and what can you deliver to potential customers/clients?
2) What is the ONE thing that your customers/clients really care about? Hint: you just might have to do some survey work if you are not 100% sure.
3) What product/service purchase trends are you seeing? What does this demand you do?
4) What potential benefits to customers/clients about your business and business team are you perhaps failing to make readily available?
5) How can you create a more favorable impression in your marketplace about what you can do for potential customers/clients?
6) What has proven to be the most effective action in gaining new business? Repeat business? How are you currently using that action to your benefit?
7) What are your top 2 competitors doing that is causing you challenges in gaining the growth you desire in your marketplace? How are you or how should you combat these challenges?
8) What must you do personally to enable your team to become more productive? On a scale of 1 being low and 5 being high, what is your utmost commitment on making this a reality? What could make you fall short in this commitment even after you may say you are highly committed?
9) What could you do that others in your marketplace are not doing to gain greater market share and business awareness?
10) What are the 7 fundamental reasons that people should do business with you?
Business success is not easy. There are many moving parts that go into producing a winning outcome. From having a viable plan to the internal demands of persistence, business results ultimately depend on what you actually did. You hold the key to your future. As noted humorist Will Rogers once said, “Even if you’re on the right track, you’ll get run over if you just sit there.” Thinking about what to do won’t make it happen. You’ve got to get busy and do something.
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