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While some feel Hurricane Matthew was not one of the most destructive storms in our nation’s history, it is still estimated that final numbers could find the storm approaching the $70 billion price tag of Hurricane Sandy. Though frightening, stressful, and uniquely demanding, here are 2 more key lessons that you can gain from this storm’s fury.
Lesson 3: Know your limitations. Regardless of best plans and intentions, there are limits to what physically and mentally can be done to prevent storm damages. Nature is a tough competitor. It doesn’t always do what you hope. Reinforced structures can be built. Sand dunes can be solidified. Warnings of impeding danger lodged. However, winds and water often topple even the best structures. Erosion complicates beach fronts. People refuse to abandon property even in the most perilous circumstances. Therefore it is vital to understand the limitations that confront you and take the necessary steps to gain the most effective outcomes. Those same principles apply in business practices and life as well. Understanding and accepting the limitations you face enables you to better position yourself as the storm rages. When the storm passes, you are then able to spring into action, address any damages that have occurred and proceed to rekindle the spirit of fulfillment that should enable you to move forward.
Lesson Four: Follow your plan. Living in a coastal setting finds messages being conveyed virtual daily regarding the importance of building a viable emergency plan. You do need it. Hurricanes can create unbridled panic and having a solid plan to follow enables the potential chaos to be more effectively controlled. However, following that plan is even more important. Too often, plans are developed only to sit on bookshelves gathering dust. Plans are the roadmaps to achievement. Plans must be reviewed regularly, adjusted when warranted and followed to bring your vision to reality. Hoping won’t make something happen; but, following your plan just might cause something good to happen. If you are going to plan, plan to win.
Action Steps: Do you have a contingency plan for emergencies, unexpected business expenses or delays, in order to keep your business afloat until conditions stabilize? Is this written into your business plan?
Next week I'll share 2 more key lessons...
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