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In every business there are certain expectations that have to be met. Expectations such as having a profitable business; quality products and or services; dedicated teams; accessible locations or sites; ethical conduct, etc. The list can be at times quite extensive. All the expectations are very important to insure that the business is well received in the community and is achieving what the business owner desired at its inception.
Clients also have expectations. Expectations that will determine whether or not each remains and grows the business relationship, or departs for competitors to obtain what they are lacking from the current association.
Here is the first of 7 key expectations that are vital in meeting client demands and insuring that your business is well on its way to being the business of choice in the marketplace.
1) Clients expect credible information always. When questions are asked or details are needed, clients need and should receive the absolute truth. Nothing should be withheld or minimized that would impact any level of decision that the client could be asked to make. By providing credible information each and every interaction, the business builds absolute rapport and trust.
ACTION STEP:
Do you lead your business in clearly establishing a fundamental environment of honesty and transparency that begins within the company and extends to relationships with clients?
Next week we will discuss the second client expectation.
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