As discussed last time.... Impactful is defined as… having a powerful effect or making a strong impression. Virtually every business owner or leader strives to insure their individual enterprise reflects this definition in the marketplace. When this status is achieved, chances are very high that success will soon follow.

What are some key factors that come to play in making a business “impactful”? Experience teaches us that there are four (4) key corners in this effort:  communication, environment, skills and planning.

Corner II:
Environment is another huge component to building an impactful business. It is very broad in nature and addresses such areas as

• the culture that is being created or duplicated;
• the personality of the business in the community;
• the physical appearance of the business and professional persona of the people connected to the business;
• the brand;
• the attitude displayed to clients and the marketplace at large;
• the internal structure;
• the physical people connected to the business and how they interact with each other as well as the community;
• the service level; and,
• perhaps a key factor often overlooked, the “feeling” of everyone who does or inquires about business with the company.  

Too often this last area does not get the attention it should. It is vital to “see yourself as others see you.”

• How do you appear?
• Why would anyone want to work for your business?
• What makes you so special that others should do business with you?
• How would anyone know you have a energetic and success-minded team within your business?
• What does your physical location say about the business to those who do not know about your business?
• What really is your brand?
• Are you a leader within your business with an accountability mindset; or, are things loosely done with no order or structure?
• How does the community know of your support? 

All of these are questions that will help guide the development of an impactful business. The answers supplied will enable that business to remain impactful.

Remember, environment also has some focus on this thing called “perception.” Those who pay attention to this process and work to turn a perception into the most favorable view are generally those who will be confirmed as having an impact. Keep the environment strong and its view positive so that your business might gain the proper standing it needs to have a long-term affect.

Next time we'll look at Corner III: Skills

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