Impactful is defined as… having a powerful effect or making a strong impression.  Virtually every business owner or leader strives to insure their individual enterprise reflects this definition in the marketplace. When this status is achieved, chances are very high that success will soon follow.

What are some key factors that come to play in making a business “impactful”? Experience teaches us that there are four (4) key corners in this effort:  communication, environment, skills and planning.

Corner I:
Communication is so vital in building an indestructible enterprise. When information is conveyed so that every impacted party is aware of what is occurring, the reason for the particular action and the ultimate goal, it builds an appreciation and an alliance for the organization. Regardless of agreement over the action, the simple fact that time and care was given to convey the information in a straight forward manner will be appreciated. This also holds true for interaction with clients. The impactful business is one that keeps clients informed and also tells them simply what they need to hear, not necessarily what they want to hear. Knowledge is a great power tool when it is utilized. Convey that knowledge though your communication efforts with those who need to understand. As business great Max De Pree once pointed out, “There may be no single thing more important in our efforts to achieve meaningful work and fulfilling relationships than to learn to practice the art of communication.”

Next time we'll look at Corner II: Environment

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