Here is the 3rd of 7 key expectations that are vital in meeting client demands and insuring that your business is well on its way to being the business of choice in the marketplace.

3)  Clients expect business to utilize new age technology. It is not surprising to see pre-schoolers to seniors utilizing technology. Whether that be using apps to deal with gaming to banking to grocery shopping; or, sharing with others on social media, technology is part of our business and personal lives.

In today’s business environment, it is vitally important that technology be used to advance your value statement with clients. Not that technology will fully replace personal face-to-face interaction; but, by making it easy for clients to engage in business activities with a particular company, that company stands to be in line to win the heart and soul of its clients. In today’s business world, quickness to the market can be the deciding difference between success and shortfall. Using technology to help clients meet you in a virtual 24/7 environment will clearly set you in a competitive posture in the marketplace.

Action Step:  How do you use technology in your company? Do send employees to trainings to keep up with the latest advancements? Does your use of technology support more efficient communication and client engagement?

Next week we will discuss the fourth client expectation.

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