It provides insight into whether or not an action, a market, or a particular focus might hold validity.
It allows for the individual or company to be able to understand what they are building; why it is being built; what will be measured; how will the results enable the company to continue to grow and develop; and, what specific actions must be taken and by whom if the plan is to be successful.
In essence, it is a credible assembly of vision, mission, objectives, strategies and action plans.

Though these descriptors are not necessarily a new understanding to those in business, these simple categories carry the very life breathe of business success or shortfall. Even baseball’s Hall of Fame and New York Yankee’s legendary player Yogi Berra knew about its value when he said, “If you don’t know where you’re going, you could wind up some place else.”

Understanding the framework of planning first at least insures that you will begin on the right road toward your goals.